RBFF Annual Report

  • Design
  • Recreational Boating and Fishing Foundation (RBFF)

The Recreational Boating and Fishing Foundation was looking for a fresh, image-driven design for their Annual Report. We titled the piece “The Journey” to add romance while walking the reader through the journey of the previous year. We chose action shots with bold colors to add drama, while the silhouette-image approach added an anonymity which allowed the reader to picture themselves in the scene. This piece won a gold AM&P Excel award in 2014.